Kristin McGee is a nationally recognized celebrity Yoga and Pilates teacher, speaker, mompreneur, and author of Chair Yoga. Her unparalleled knowledge of fitness and health has established Kristin as a sought-after yoga and Pilates trainer with a continuous roster of high profile celebrities including LeAnn Rimes Cibrian, Emilia Clarke, Tina Fey, Bethenny Frankel, Savannah Guthrie, Steve Martin, and Christine Taylor Stiller.
We were hired to create to redesign and create a new online presence for Kristin McGee.
The project required full branding development, an exciting and mobile optimized web design, preparing various media assets, organizing information structure, an engaging press platform, integrating and managing social media networks, search engine optimization, user friendly CMS with ecommerce capabilities.
The site includes a blog, a store, various sign up forms, calls to action, and is fully search engine optimized.
The website was built with WordPress and WooCommerce, a perfect combination of two well-known platforms and the Printful integration allowing Kristin to easily manage the website content and merchandise. Our exciting and informative layout showcases who Kristin McGee is and why people are always super excited to work with her by bringing together all of the various content, social media and publicity.
We designed the website with a mobile first approach which resulted in it being optimized across devices of any size, while still keeping Kristin McGee brand vision in captivating way.