Getting a good social media manager for your business is important. Even if you have a small business, you don’t want to have to juggle everything yourself, so what should you look for when you hire a social media manager? What skills should a social media manager have that can help your business thrive?
Important Skills For Your Social Media Manager to Have
Entrepreneur has listed a number of important points your social media manager should have before you hire them. First on the list, does your social media manager understand your brand? As this story explains, “A social media presence that’s not in line with your brand voice will confuse your customers.”
A social media manager may come to the party with a lot of great ideas, but they have to get and understand your business. And as this story explains, there is no one size fit all for social media campaigns. Some companies may have a light-hearted and fun way of approaching social media, others will need a different approach. Your social media manager needs to know what your business is about and provide the right content for it.
The key term is adapt. Hire someone who can adapt to your brand and do what’s best for it.
Another important key is how good is your social media manager at multi-tasking? You’ll want a manager who can take care of a number of different social media platforms and accounts for your business. It’s also important that your social media manager knows the latest social media management software like Sprout Social and Buffer.
Working Together in Social Media Marketing
This story tells us that collaboration is very important. You want a social media manager who can collaborate with you and do what’s best for your business. It’s important if your social media manager is in touch with everyone on your company’s team, and is indeed a team player.
Another important key many don’t think about is your social media manager should be a good writer as well. Good copy is very important for your social media marketing, and it’s not a skill that everyone working in social media has.
In creating good copy, your social media manager has to know how to get your point across in a clear and concise way, and he can’t be long-winded or wordy. You have to hook the people reading it in a few sentences that get your point across. (This story recommends giving a potential social media manager a writing test to see how well they can get the point across, and how quickly they can churn out good, strong copy.)
The next important key to remember is your social media manager should already have a good presence online before he comes aboard. As Entrepreneur explains, “A social media manager without an online presence is akin to someone applying to a job without a resume…It’s not just about how many followers they have – it’s about the quality of those followers.”
You also want a social media manager who is good with analytical thinking. You want someone who thinks outside the box and is always thinking of new ways to improve and grow your business.
Ultimately, social media is something that needs input, monitoring, and care. Getting the right social media manager is crucial, and following your instincts when hiring one is just as important as following the latest online trends and directions that social media will take in the new year.